a creator of distributed knowledge management software called Discovery
Systems, and The Wall Street Journal Online (http://www.wsj.com)
have announced that they will offer WSJ Yogi, a co-branded Web assistant,
to the newspaper's subscribers. WSJ Yogi is an intelligent, personalized,
online content-discovery service that automatically links users of the
WSJ.com site with the Web content most relevant to them.
According to the company, the Discovery Systems software classifies
documents into a rich taxonomy of concepts by comparing the statistical
patterns embedded within documents against concept models created using
proprietary advances in artificial intelligence, machine learning, and
The WSJ Yogi, which will be offered as a free download on WSJ.com, is
a desktop application for Internet browsing that learns a user's interests
and suggests related content instantaneously as the user browses the Web.
The WSJ Yogi learns the interests of each subscriber based on what they
read online, then actively connects him or her with the most recent and
relevant news from WSJ.com and other leading content providers.
The Yogi works continuously, displaying related and recommended content
as headlines within a window on the user's desktop. It also accompanies
users as they surf the Web, relieving WSJ.com subscribersfrom the task
of searching for content of interest to them. The WSJ Yogi can be downloaded
The Yogi Internet Discovery System is also available for general Internet
use, and is available at http://www.purpleyogi.com/products/yogiwr/download/index.html.
"The Yogi links users to unstructured information from the Internet
that isn't stored or managed within a database," said Rakesh Mathur, PurpleYogi's
co-founder and CEO. "Our software empowers Internet portals and publishers
to provide users with relevant content and enterprise portals to deliver
relevant information to employees so they can make more informed and faster
"The Yogi is an illustration of the capabilities of our distributed
knowledge management software," said Ramana Venkata, PurpleYogi's co-founder
and chief technology officer. "Our technology understands concepts within
unstructured text and connects knowledge distributed across an enterprise
with the right individuals, so our customers have the ability to leverage
the vast quantity of unstructured information stored across their enterprise.
By linking information to those interested in it, companies can realize
value from their vast stores of unstructured content without manually classifying
documents and building expensive data or knowledge repositories."
PurpleYogi, Inc. was founded in September 1999 and is funded by SOFTBANK
Venture Capital; Intel Capital; Skyblaze Ventures, LLC; and individual
investors. Customers include Fortune 500 enterprises, media publishers,
Internet portals, and content-management and portal platform providers.
Source: PurpleYogi, Inc., Mountain View, CA, 650/988-2000; http://www.purpleyogi.com.