Information Today
Volume 18, Issue 2 February 2001
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Lippincott Williams & Wilkins Introduces New Cancer Web Site

Lippincott Williams & Wilkins (LWW) has announced the launch of LWWoncology.com (http://www.lwwoncology.com), an Internet community for healthcare professionals who treat patients with cancer. The site marks the company's first entry into comprehensive Web-based portals for medical professionals, and advances parent company Wolters Kluwer's strategy to develop sites for professionals and accelerate migration to the Internet.

According to the announcement, LWW has long been recognized as the leader in professional oncology information, with publications such as Principles & Practice of Gynecologic Oncology, Principles & Practice of Radiation Oncology, and Oncology Times. LWWoncology.com now enhances and expands the company's reach, providing professionals with online access to critical information to improve patient care and outcomes. According to the announcement, the site features full text of Cancer: Principles & Practice of Oncology, and will aggregate all of the company's proprietary oncology resources into a powerful, Internet-enabled clinical tool.

"Cancer: Principles & Practice of Oncology has played a significant role in the improvement of cancer patient outcomes over the last 2 decades," said Steven Rosenberg, who, along with fellow physicians Vincent DeVita and Samuel Hellman, pioneered the creation of this multidisciplinary reference. "The availability of this resource on the Internet will greatly expand the exposure of this valuable information."

According to the company, the site is enhanced by editorially derived metadata, a sophisticated technology that provides highly focused search results and immediate access to clinically relevant information. Major content enhancement plans include the addition of The Cancer Chemotherapy Source Book, Diseases of the Breast, and Principles & Practice of Biologic Therapy of Cancer, all landmark texts in the area of clinical oncology published by Lippincott Williams & Wilkins.

"The Internet allows previously disparate references to be aggregated for the ultimate benefit of the user," said J. Stuart Freeman, senior editor at LWW. "The advent of the portal is a true landmark in the focused dissemination of authoritative clinical information."

"The clinical Internet space has yet to be defined," said Meg White, LWW's director of digital business development. "We have seen that a lack of depth and utility in the area of content can prove fatal. LWW's strength has always been our content and our understanding of customer information needs. It is our goal to duplicate and enhance the professional user experience using technology. LWWoncology.com moves us squarely into the Internet space in a meaningful way."

LWWoncology.com is a subscription Web site, with discounted rates offered to purchasers of the sixth edition of Cancer: Principles and Practice. Online-only subscriptions also are available, along with institutional subscriptions for multiple, concurrent users. For more information or to subscribe, visit http://www.lwwoncology.com.

Source: Lippincott Williams & Wilkins, Philadelphia, 215/521-8300; http://www.lww.com.

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