Information Today
Volume 17, Issue 11 • December 2000
Medialink, Northern Light Unveil Advanced Media Monitoring Service

Medialink Worldwide, Inc. and Northern Light Technology, Inc. have announced the release of Medialink Total Business Tracking (TNT), a business-to-business (B2B) application that simultaneously tracks references to companies and other organizations across the Web, television, newspapers, magazines, and other major media.

Medialink TNT provides clients with direct access to an advanced, Internet-based tool that monitors multiple media from a single, integrated search platform. The service is designed for professional users who need to track what global news and information outlets are reporting about their vital interests and how their corporate messages and actions are conveyed in the media.

“Medialink TNT represents a signature advantage in solving what has become a daunting challenge for companies: keeping track of what an ever-expanding universe of media sources is saying about them,” said John Morgan, Medialink’s vice president of new-business development. “We are immensely impressed with Northern Light’s patented abilities to detect, gather, and filter many sources of targeted content according to the needs of Media-link’s global client base of major companies, public relations agencies, and large organizations.”

“Medialink has an established reputation for innovation in the field of monitoring and other media services, and Northern Light is pleased to collaborate with it on this outstanding new venture,” said David Seuss, Northern Light’s CEO.

Client options in the Medialink TNT suite include the following:

Source: Medialink Worldwide, Inc., New York, 212/812-7034; and Northern Light Technology, Inc., Cambridge, MA, 617/621-5194;

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