Hoover's Introduces Competitive Intelligence and Media Monitoring Service

Volume 17, Issue 11 • December 2000

Hoover’s Introduces Competitive Intelligence and Media Monitoring Service

Hoover’s Media Technologies (HMT), a business unit of Hoover’s, Inc., has announced the availability of Hoover’s Intelligence Monitor, an online application service that allows clients to monitor coverage of companies, people, products, and issues from a wide range of news and information sources.

Hoover’s Intelligence Monitor is powered by HMT’s content-integration technology, and offers complete, unlimited, online access to content from 33 real-time news wires; 246 newspapers; and more than 2,000 periodicals, trade journals, and newsletters.

“Hoover’s Intelligence Monitor is a high-powered, low-cost Web service that allows businesses to simultaneously monitor thousands of news wires, premium publications, Web sites, databases, and document collections for mentions of the topics that are important to them,” said Michael Gallagher, vice president of sales and marketing for HMT. “Hoover’s Intelligence Monitor is a breakthrough service, because, for the first time, an organization can integrate all of the information sources it needs to monitor into a single, easy-to-use, outsourced application.”

Hoover’s Intelligence Monitor provides the following options:

Integrated monitoring of any news and research a client has already licensed, including services from Dow Jones, LEXIS-NEXIS, and Thomson Financial
Integrated monitoring of any intranet-based document collection, including those indexed by Documentum, Excalibur, Lotus, and Verity
Integrated monitoring of any Web site, including subscription and password-protected sites
Customized e-mail alerts, enabling individual users to personalize the service to their needs

“As the seventh-largest public relations agency in the world, we needed an efficient way to monitor media coverage for our clients,” said Logan Sossman, account supervisor for Ketchum Communications in Pittsburgh. “In the past, each day we spent countless hours searching the same news sites for any mention of the company, competitors, or industry trends. Hoover’s Intelligence Monitor automatically monitors the news, and gives us the ability to offer a customized monitoring and competitive-intelligence service to each of our clients. So now we can focus on interpreting and responding to that information, instead of hunting it down.”

According to the announcement, Hoover’s Intelligence Monitor is an enterprise subscription service that’s priced to be economical for any organization from 10 to 10,000-plus employees. The service is initially being targeted toward corporate subscribers to Hoover’s businessperson’s portal, Hoover’s Online (http://www.hoovers.com); to marketing, investor relations, and corporate communications professionals at large companies; and to advertising and public relations agencies.

Source: Hoover’s Media Technologies, Reston, VA, 800/231-8219; http://hmt.hoovers.com/enterprise.

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