Information Today
Volume 17, Issue 11 • December 2000 Unveils DRM Technology, Teams with YellowBrix, Inc. has announced the introduction of its Dynamic Content Locking (DCL) technology, which enables digital content to be packaged, secured, and distributed in real-time. In other news, Soft-Lock announced it has selected YellowBrix, Inc. (, a provider of commerce and advanced personalization services built on contextual analysis, to power a new contextual marketing product.

DCL Technology
According to the company, Digital Content Locking is an innovative approach to digital rights management (DRM), which will allow consumers to order digital documents that are customized to their interests, packaged on the fly, and delivered within seconds. Content providers can focus on maintaining their content database rather than on the production and distribution of the final packaged product.

Using SoftLock’s DCL technology, content providers can generate a wide range of secure digital documents, which contain up-to-the minute information. According to the company, it works as follows: A consumer, after viewing samples of available documents and content options, clicks on the Buy button to begin the DCL process. After the consumer’s credit has cleared, the online commerce system sends a request to the content database describing the required XML document components and the document format. SoftLock’s DCL process automatically retrieves the required XML components from the database, creates the Adobe PDF document, then locks and encrypts the document using SoftLock’s DRM services. The report is then instantly delivered to the consumer along with the keys to “unlock” their rights to the document, which enables full viewing—all within 30 seconds. Document types that are particularly appropriate for this “late-binding” process include investment analysis, company reports, and technology updates.

 “We are very excited to be launching a service that provides consumers with up-to-date, customized digital content, while respecting the rights of content providers,” said Scott Griffith, SoftLock’s chairman and CEO. “SoftLock is dedicated to offering comprehensive solutions for the secure marketing and distribution of valuable digital content. Our new DCL technology helps content providers meet consumer demand for fresh content and instant delivery. This is the future of digital content delivery, and we look forward to working with our content partners to leverage the enormous potential of this unique technology.”

As with SoftLock’s other digital content marketing services, consumers can e-mail the secure document to friends or colleagues using SoftLock’s Passalong service. Passalong is a marketing technique that enables content providers to encourage the follow-on sales of content while maintaining its security wrapper. Friends and colleagues can view samples of the secure document and then click to purchase. An unlock key will be e-mailed to them within a matter of seconds.

YellowBrix Partnership
According to the announcement, the agreement with YellowBrix will provide consumers with up-to-the-minute news as well as opportunities to purchase additional relevant content at competitive prices.

By integrating its products into the network of Web sites featuring YellowBrix’s IntelliClix technology, SoftLock will add a contextual commerce capability to its suite of digital content marketing tools. SoftLock, in partnership with leading content providers, will offer thousands of quality business reports, e-books, and other content to consumers through the YellowBrix network of customer sites. Offers for secure digital content will appear in context in the IntelliClix Shopping Box next to relevant news articles.

YellowBrix’s Intelligence Engine uses artificial intelligence, neural network technologies, linguistics, and natural language processing to capture, filter, integrate, and manage content delivery. The same technology that can match news articles and business information to conceptual categories is used in contextual commerce to match content, whether it’s news information or educational articles, to specific products or advertisements based on their relevancy.

Source:, Inc., Maynard, MA, 978/461-5940;

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