Richard Hodson, U.K. managing director, said: "We were all very excited when we joined such a large and innovative company as divine. Now that we have a new identity we can forge ahead with plans to further develop our subscription business and explore new opportunities by capitalizing on the expertise and enormous strength that divine brings to our operations in the U.K."

The re-branding has a scheduled implementation during the coming months. According to the announcement, it not only emphasizes how RoweCom's services complement divine's portal and knowledge management products, but also reflects their own distinctiveness. divine Information Services'Oxford office will continue as the base for processing periodical subscriptions, serving libraries across the U.K. and in overseas territories such as Scandinavia, the Middle East, and Brazil.

Source: divine Information Services, Oxford, U.K., 011-44-1865-332900; http://www.divine.com.