Information Today
Volume 19, Issue 4 April 2002
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Markmonitor Forms Alliance with Eversheds

Markmonitor, a provider of online brand protection, and U.K.-based Eversheds, one of the world's largest law firms, have announced an alliance that combines Markmonitor's real-time online brand-protection services with Eversheds' BRANDCOMPLETE legal advice service.

"We see our agreement with Eversheds as providing the model for the future in online brand protection," said Faisal Shah, president and CEO of Markmonitor. "With online trademark infringement and brand abuse growing every year, intellectual property professionals need a fast, reliable method for conducting Internet trademark searches in order to remain competitive. By combining Markmonitor's powerful search services with Eversheds' internationally recognized legal expertise, clients can save millions of dollars in lost revenue and costs associated with fighting this problem while continuing to protect the value of their intellectual property."

Eversheds' BRANDCOMPLETE service supports brand and trademark owners in three ways: 1) by identifying whether anyone is already using a proposed brand, name, or trademark and providing advice and assistance regarding use and registration of that name; 2) by providing a detailed letter identifying the options for addressing misuse of a brand name or trademark; and 3) by advising clients on dispute resolution concerning their intellectual properties.

Antony Gold, partner and head of intellectual property at Eversheds Leeds/Manchester, said: "Ensuring brands can be effectively developed and protected on the Internet is fast becoming a key challenge for most businesses. At the front end of the process, this requires careful consideration of existing domain names and brands prior to launch. Effective search technologies are key to this exercise. Once developed, brands require protection through assiduous detection and monitoring of potentially infringing sites and domain names worldwide. Our alliance with Markmonitor has enabled us to develop products which satisfy clients' needs to achieve these objectives."

Eversheds' BRANDCOMPLETE is available at http://www.eversheds.com. Eversheds has over 2,000 legal and business advisors who provide services to the business and finance community. 

According to the announcement, Markmonitor is the first company to offer a full suite of real-time trademark and brand-protection tools and services to monitor the Internet for the use of brand names in hidden and visible text on Web sites and in links, banner ads, message boards, and domain names. The company's comprehensive services incorporate patent-pending technology to identify the most serious Internet brand misuse issues, and to provide real-time, online protection against trademark abuse.

Source: Markmonitor, Boise, ID, 800/377-7520, 208/389-5755; http://www.markmonitor.com.

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