|Markmonitor, a provider of online brand protection, and U.K.-based
Eversheds, one of the world's largest law firms, have announced an alliance
that combines Markmonitor's real-time online brand-protection services
with Eversheds' BRANDCOMPLETE legal advice service.
"We see our agreement with Eversheds as providing the model for the
future in online brand protection," said Faisal Shah, president and CEO
of Markmonitor. "With online trademark infringement and brand abuse growing
every year, intellectual property professionals need a fast, reliable method
for conducting Internet trademark searches in order to remain competitive.
By combining Markmonitor's powerful search services with Eversheds' internationally
recognized legal expertise, clients can save millions of dollars in lost
revenue and costs associated with fighting this problem while continuing
to protect the value of their intellectual property."
Eversheds' BRANDCOMPLETE service supports brand and trademark owners
in three ways: 1) by identifying whether anyone is already using a proposed
brand, name, or trademark and providing advice and assistance regarding
use and registration of that name; 2) by providing a detailed letter identifying
the options for addressing misuse of a brand name or trademark; and 3)
by advising clients on dispute resolution concerning their intellectual
Antony Gold, partner and head of intellectual property at Eversheds
Leeds/Manchester, said: "Ensuring brands can be effectively developed and
protected on the Internet is fast becoming a key challenge for most businesses.
At the front end of the process, this requires careful consideration of
existing domain names and brands prior to launch. Effective search technologies
are key to this exercise. Once developed, brands require protection through
assiduous detection and monitoring of potentially infringing sites and
domain names worldwide. Our alliance with Markmonitor has enabled us to
develop products which satisfy clients' needs to achieve these objectives."
Eversheds' BRANDCOMPLETE is available at http://www.eversheds.com.
Eversheds has over 2,000 legal and business advisors who provide services
to the business and finance community.
According to the announcement, Markmonitor is the first company to offer
a full suite of real-time trademark and brand-protection tools and services
to monitor the Internet for the use of brand names in hidden and visible
text on Web sites and in links, banner ads, message boards, and domain
names. The company's comprehensive services incorporate patent-pending
technology to identify the most serious Internet brand misuse issues, and
to provide real-time, online protection against trademark abuse.
Source: Markmonitor, Boise, ID, 800/377-7520, 208/389-5755; http://www.markmonitor.com.