Marketing the intranet within an organization

Vol. 2 , No. 5 • Sep/Oct 1999

Marketing the intranet within an organization
by Jalyn Kelley

Presents advice on how to market an intranet. Says that the success of any intranet depends upon a person's success in marketing it. Tells how to develop a marketing plan. Points out that the most important element of the plan is defining one's goals. States that content is the key to promoting intranets. Suggests using a company's existing communication tools, since they provide excellent opportunities to promote the intranet. Recommends segment marketing, explaining that it allows promoting a specific aspect of the intranet to the group or department that is most likely to benefit from it. Says that training employees on how to use it is another way to market it. Encourages user involvement. Thinks special events make great opportunities to market the intranet. Includes other short tips, hints, and tricks. Concludes that one can never stop marketing. Adds that the success of the intranet depends on it.