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The Four C's of Successful Vortals Tracey Palmer, Knowledge Management Content Producer/Proposal Support, and Roula Panopoulos, Director of Research, Toronto Rehabilitation Institute Foundation A vortal (or vertical industry portal) is a Web site that brings together timely information about products, services, and e-business solutions in one virtual marketplace for groups with similar interests or needs in a particular industry. These sites specialize in aggregating news, research, processing transactions, and application services suited to an end user's specific interests. Unlike "one-stop shops," like Yahoo!, "vortals," focus on a specific industry or niche. "Vortals are not to be confused with corporate portals, which are private-label portals posted on a company's intranet. Vertical industry portals are more accurately described as gathering places for an entire industry, serving not only as a resource for news and research, but also supporting business-to-business services by uniting buyers and sellers and enabling transactions" (Krajewski & Associates, Inc. 2000). This article introduces
the role of the four C's of a successful vortal ...
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