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Conferences > Computers in Libraries 2013
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C302 Tools Providing Outcome Measures

Wednesday, April 10, 2013
11:30 AM 12:15 PM
, Deputy Director for Library Experiences, Charlotte Mecklenburg Library
, Consultant, Charlotte Mecklenburg Library
, Deputy Director for Lifelong Learning, Charlotte Mecklenburg Library
, Web Services Manager, Charlotte Mecklenburg Library
, Director of Marketing & Communications, Charlotte Mecklenburg Library and Accredited in Public Relations, Public Relations Society of America

Charlotte Mecklenburg Library revolutionized its approach to summer reading and year-round programming by developing technology-based tools to provide outcome measures that are meaningful to funders and advocates. One tool, part of a new strategic approach to programming that garnered the library a 2012 Top Innovators Award from the Urban Libraries Council, is the program portal, a cloud-based database that is accessible to all programming and management staff and facilitates planning, full-costing, and evaluation. A second tool, an online database created for the annual summer reading program for all ages, captures in real time the progress toward specific targets such as minutes read per participant and completion rates, tied into research about summer learning loss. The presenters demonstrate the tools and include the databases’ creators, the public services administrators who guide the content and implementation, and the communications staff who share these measures with stakeholder audiences.

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